Advertising

Nurofen targets ‘burning pain’ of osteoarthritis in latest campaign for painkillers 1

Melbourne agency Merchantwise Creative rebrands as Three Scoops 1

Telstra and The Monkeys show off Apple’s ‘magic’ in latest campaign 7

Paypal woos Australia’s ‘time-poor’ millennials with new campaign 2

M&C Saatchi promotes Rachael Fraser to strategy head 1

A challenge to male creative directors 72

Optus dispatches cost cop Ray Meagher to the streets in latest prepaid mobile phone campaign 1

The one piece of advice all clients should know

Cold-shouldered at the careers expo: Advertising is no longer cool with kids 33

Godfreys launches new ads after blaming previous TV campaign for falling sales 3

Adland hasn’t gone back to the 1950s, it’s gone back to ancient Greece 12

The principles of post-advertising 2

Unless your pitch is a Hollywood blockbuster, you’re losing business 9

If it’s bad taste it’s not funny, and if it’s funny it’s not bad taste 2

Two speeds of media: Simple or wonderful (and occasionally both) 2

Head to Head: Does PR have more value than advertising? 14

Phil McDonald resurfaces as partner of BCM 5

Confused about the advertising industry? Who isn’t? 6