Soon, companies like Google, Meta, and Apple will give you unlimited access to generative video and image tools. Entire ad campaigns, Tiktoks, brand videos, product mockups – all rendered instantly and for free. Not out of generosity. Not for democratisation. But because they no longer need to charge for software. Their lifelong business model will persist. Jeremy Somers, founder of AI-assisted creative agency NotContent.ai, explains.
The future of generative AI will be free, but the cost is you
