The future of generative AI will be free, but the cost is you
Soon, companies like Google, Meta, and Apple will give you unlimited access to generative video and image tools.
Entire ad campaigns, Tiktoks, brand videos, product mockups – all rendered instantly and for free. Not out of generosity. Not for democratisation. But because they no longer need to charge for software. Their lifelong business model will persist.
Jeremy Somers, founder of AI-assisted creative agency NotContent.ai, explains.
The monetisation will happen inside the output itself
Just like product placement in tv/films or billboards in GTA games, brands will preload creative assets into a global ad library. But this time, they won’t be buying space. They’ll be embedding themselves inside the content people generate. And the AI will create the ads.
- A fashion creator prompts: woman walking through Tokyo – and the AI renders her in this season’s localised branded sneakers.
- A travel blogger asks for a sunset skyline – and the AI paints in a Marriott sign on the rooftop.
- A startup generates a campaign mockup – and three SaaS logos appear in the café background as stickers on laptops, hoodies, and sponsored menu items.
- A brand runs an internal video – and another brand’s product is rendered into the corner.
No one opts in. It’s just baked in.
You submit the prompt. The system generates your scene – plus dynamic, geo-targeted ad placement aligned to your profile.
And that’s just V1.
