Advertising

Castello brings in ‘big food’ enthusiast to get blue cheese into burgers

Unibet says luck is no coincidence for hot-headed footballer

Helga’s and Richards Rose begin brand repositioning with new campaign

Audi promotes finance rate by tapping into male desire to own prestige vehicles

Ad industry’s new business cycle is now a ‘loser’s game’ warns top consultant 2

Are millennials the most inauthentic generation ever? 13

Laptops crash, bash and wash as the ‘ultimate power tool’ in new Kennards Hire campaign

Diverse range of characters show off their walks in new Bank of Melbourne campaign

Hahn Super Dry dares consumers to ‘Never Settle’ in new campaign by Ogilvy 1

Kinky white supremacy 2

Samsung uses 360-degree VR in interactive Netball Australia campaign

Porter Davis aims for inclusivity with artistic new Campaign For Respect 1

Here’s why reports of TV’s demise are overstated 5

Wicked Campers, Sony Pictures and Lithgow Valley Springs rapped by Ad Standards Board 2

Utes turn into confessionals for tradies in CarsGuide campaign by Red Engine SCC 3

Airline advertising lacking creativity, says Air NZ CEO, as Kiwi carrier kickstarts first TV push in Australia 5

Air NZ turns to Dave the goose in campaign to lift awareness of airline’s international network 2

So what do Google’s product launches mean? Experts give the low down on the search giant’s tech innovations 1