Advertising

Battle of the emotive Christmas ads: David Jones v John Lewis 19

Rubicon Project acquires ad technology firms iSocket and Shiny Ads

Coles launches Curtis Stone fronted Christmas push 2

Ten concedes ‘patchy’ performance in 2014 but pitches for ‘fair’ share of revenue 6

Music streaming site Guvera vows to retain ad funded model as it launches into India

US jobs site Indeed takes aim at Seek after branding recruitment advertising ‘depressing’

Qantas releases first 60-second TV slot as BA campaign replicates ‘welcome home’ ad push 10

Advertising and marketing world: It’s time to fix ourselves 35

Micro marketing with a difference 2

When brands sound yellow 16

Embattled Qantas looks to ‘reconnect’ with passengers with TV-led brand push 36

Helloworld CMO: Creating a brand from scratch is like an iceberg 4

Out-of-home advertising revenues rise 8 per cent in October

Mercedes-Benz first to partner Sky News as Qantas inflight deal begins

‘It’s not about us’: David Jones switches focus to emotional connection with customers 6

Pepsi returns to ‘Live life to the max’ in new TV push for Pepsi Max

Perth Racing launches content campaign through 303Lowe

Tourism NZ targets WA in latest campaign to grow arrivals to Christchurch 1