US jobs site Indeed takes aim at Seek after branding recruitment advertising ‘depressing’

US job site Indeed.com has launched its first brand campaign in Australia as it looks to shake up the sector and go head-to-head with market leader Seek.com.au.

The company claimed that its aggressive TV-led marketing push, which includes out-of-home, digital and social ads, will strike a more uplifting note and position it differently to the historically “depressing” ads in the job market.

https://www.youtube.com/watch?v=kvyuYSk0tII

The launch of the campaign follows the appointment of Mediacom as its media agency in October. The agency had lost the $6m Seek account to Starcom in October before landing the Indeed.com business.