Big Red

M&C Saatchi and The Works dropped from full-time Optus roster as telco shakes up creative arrangements 8

Coles moves strategy away from ‘Down, down’ to ‘Good things’ platform 2

News Corp launches ‘We’re For You’ TV push with ad inspired by Beatles’ A Day In The Life 11

BHP’s first ads in three decades start to pay dividends as next stage rolls out 1

Coles admits ‘That’s annoying’ in new ad for free range eggs

BHP rebrands with first consumer campaign in 33 years 4

Casey Donovan latest celeb to front Coles’ Down Down campaign 32

Pitch Watch: DDB out of Devondale; BUPA names creative and media partnership; Chobani chooses new creative 1

Bupa’s departing CMO John Moore sees even bigger shifts ahead as he takes on new UK role

Coles goes down down with finger ridin’ chicken 12

Pitch Watch: Jetstar drops Big Red; UM hires Tony Phillips for Coles; Devondale and DDB split; Aussie Home Loans; Momentum Energy 3

Staff churn, big rosters and finding audiences: the challenges ahead for media agencies

Optus’ new roster: Why these agencies? Where are the brands headed? What does it mean for a new CMO? The impact for Telstra 25

Big Red the big surprise in Singtel shake-up of Optus and Virgin Mobile rosters 15

Coles and Woolworths create similar Christmas TV ads focussing on typical Aussie festivities 1

Woolworths: Where did it go wrong? 48

Target uses talking bear to promote toy sale 3

Ted Horton: Awards are like the new FIFA they’ve ‘corrupted what we’re here for’ 17