BMF

Troubled Photon company Future House axes jobs 15

Photon’s massive hill to climb 6

It’s official: If you want good beef you’ll need to give out some sugar 4

Expedia launches first Australian and New Zealand TV ad 13

Lion Nathan TV ad plays up SA and Victorian rivalry 14

Aldi launches ‘think smarter’ graduate recruitment drive 8

Ogilvy Sydney hires Damjanovski and Merrifield to boost digital expertise 6

Australia takes home eight gold at the Caples in ‘one of its best ever performances’ 4

Mumbo Report: Campaigns you wish you made; the dark side of social media; and the last time Peter Bray watched FTA TV 2

Toohey Extra Dry unveils part music video, part TV ad 16

Digital Citizens told: Freedom of tweet? You never had it 22

BPAY targets young consumers with ‘time-wasting’ competition

BMF elevates Dylan Taylor to executive creative director role

‘Best campaigns’ a departure from traditional ad ideas, say industry leaders

‘Magazines are underrated, PR needs to be taken seriously and creatives are terrible at packaging design’ 4

Australian retailers laggards in online retailing 12

David Jones reviews advertising account

Forgotten the joke in your ad isn’t yours? Maybe you need some red meat 6