brands

Native ad research ‘looks too good’ admits Sound Alliance MD 4

So what is the future of journalism? 11

Music streaming site Guvera vows to retain ad funded model as it launches into India

Nissan content chief Dan Sloan on the art of brand storytelling 1

Edelman study claims brands fail to create meaningful relationships with consumers 6

Brands need love and trust, says Colenso BBDO’s Nick Worthington 5

Sony Music offers brands tips on how to best work with the music industry

Learn with mother: eight things brands can learn from bedtime stories

Q&A with BBH China’s Johnny Tan

Tourism Australia MD denies food and wine focused campaign favours luxury market 13

Bitter tweet: defamation in social media 1

Comms Council launches professional development courses including one for wannabe adlanders 1

Why you have to think differently when it comes to digital in China

Buzzfeed to extend native advertising push and expands creative offering for brands

P&G and Unilever defend strategy of marketing corporate name in addition to brands 6

Google the ‘most influential brand in Australia’ says Ipsos survey, as Woolies edges out Coles

Brands and start-ups told to collaborate as ‘you are both in the survival business’ 3

Parent companies ‘should let their brands do the talking’ insists Ten’s Howcroft 10