Feminine hygiene brand Libra is aiming to forge stronger bonds with its customers through a campaign designed to help young women confront and deal with their fears. https://www.youtube.com/watch?v=fIut_AqvHnY Created by Clemenger BBDO Melbourne the 'I Am Fearless' campaign, which ki...
2
Libra aims to address fears of young women in shift away from categories 'junvenile' marketing