‘DOA’ isn’t a phrase anyone generally wants to hear – so why on Earth would you use it as the name of your business? Here, the managing partner of the social purpose consultancy, Ebony Gaylor, responds to the criticism of the company’s name, explains the purpose of ‘purpose’, and why businesses, and the planet, are on the brink of death.
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What's in a name? DOA founder explains what's really going on