Speaking at Mumbrella's Retail Marketing Summit on Wednesday, Uber, Coca-Cola, Brown Forman and IPG Mediabrands agreed that society's generation of up-and-comers are a fountain of revenue for retail marketers, so long as brands know how to target them effectively. Moderated by Micha...
Retail Marketing Summit: 'They're happy to pay extra for this convenience' - Why Gen Z is the next frontier for retail marketers
