creative

AFL turns to fans rather than players to celebrate season return in new ad 4

Ad wrap: McDonald’s launches all-day brekkie; Woolies’ Easter hashtag; Virgin Mobile muzak

Ad wrap: Target puts celebs in jeans; Holden loads up Storm Troopers; ANZ’s #equalfutures

Lion looks to push the ‘0.2 Advantage’ in new campaign for low-alcohol Hahn Ultra offering 7

Executive creative directors: creatives or suits? 3

One Green Bean poaches strategist Sarah May from Ogilvy and promotes new creative lead

Pitch Watch: Creative agency named for Census campaign; Carsguide picks new content agency

Q&A: Spotify’s global creative director Alex Bodman talks social ideas and Justin Bieber 4

Fox Sports spruiks ad-free sports coverage in new spot from Cummins & Partners 6

Cummins & Partners emerges as agency behind John West ‘Finnish Tuna’ sustainability stunt 13

Cadbury encourages consumers to support Australian Paralympics team via custom SMS 2

Pitch Watch: Devondale calls creative review, Volvo moves truck account, Census & Vegemite

Tim Green departs as ECD of Havas Worldwide for unspecified international role 3

Optus’ new roster: Why these agencies? Where are the brands headed? What does it mean for a new CMO? The impact for Telstra 25

Big Red the big surprise in Singtel shake-up of Optus and Virgin Mobile rosters 15

2015 Annual: Top creative account wins

Red Jelly’s Tasmania road safety speeding awarness campaign shows its shattering impact 3

HIV charity makes the battle to end the spread of the disease personal in latest campaign 5