data

Data marketing confidence on the wane, ADMA chief warns 3

Retailers urged to get more creative with imagery to win search wars

Moneyball author warns tech companies are ‘in another bubble’

Qantas takes controlling stake in analytics and actuarial business Taylor Fry

ADMA reveals line up for Data Day

Havas Worldwide to roll out data business Helia locally

Warc cuts Australian ad spend growth in 2015, with TV growth halved

Fairfax appoints new sales head for programmatic and data 2

Content marketing predictions: Why I’ve ditched my crystal ball 1

The un-negotiated contract: Why the fight for access to data and information has never mattered more 5

Sales and marketing no longer separate divisions, says NAB marketer 1

Foxtel’s price drop is not a defensive move, it’s an attack 6

Advertising and marketing world: It’s time to fix ourselves 35

Pandora launches artist marketing data platform in Australia

Peter Hammer joins Yahoo7 as head of insights and analytics

Guardian global boss takes shot at rivals for lack of digital adaptation 1

Qantas launches data marketing business Red Planet, takes digital media buying in-house 3

Marketers struggling more than ever with data explosion, ADMA chief warns 3