digital advertising

You’ve been measuring your display click through rate wrong 4

The time Mumbrella accidentally funded Breitbart 29

Brands not moving advertising spend away from digital: Zenith

Content marketing is immune to digital advertising’s cold 6

Airplanes and adtech: The simple lesson that aviation has for digital advertising 2

More traffic doesn’t necessarily mean higher ad revenue 1

Google’s ad blocking changes herald a positive new era for publishers and advertisers 6

How does… ads.txt work? 3

Lack of old school strategy is the reason for digital advertising’s struggles 5

Unpacking Facebook’s Bitcoin ban

Creativity is the forgotten C in customer experience

It might finally be time to get readers to pay for website content 10

Digital advertising won’t survive without better creative | Mumbrella360 video

Did a short research paper just unlock Facebook’s psychometric blackbox? 8

Ad industry bodies enter alliance to develop ‘best practice’ brand safety and digital transparency standards

In the contextual ad battle, out-of-home beats broadcast every time 1

Big brands have ‘wasted’ cash on unproven digital advertising, warns Ehrenberg-Bass Institute 11

Google and Facebook continue to dominate global digital ad spend says Forrester