digital advertising

Digital poised to grab 50% of all ad spend 1

Ignore the hype – transparency is a non-issue 7

Mediamath launches Curated Market in a bid to overcome programmatic’s brand safety image problem

IAB launches Mobile Data Location Handbook to help marketers better use mobile location advertising

Twitter launches pre-roll ads on live video content 1

HCF brings digital media in-house amid growing transparency debate 7

IAB links with Coalition for Better Ads in a bid to improve online ad experience

ANZ teams up with Ooh Media to promote new businesses through live feeds

Jaguar Land Rover to review media agency

Five reasons to sound off at your search agency 7

Marketers should not pay for unviewed ads from 2018, says AANA 9

IAB Australia set to release white paper in bid to bring clarity to digital ad viewability debate 1

SMI set to include magazine digital ad revenues for first time

News Corp Australia to stop people using ad blockers from accessing sites 30

Marketing ‘characters’ must not overshadow brand message warns Budget Direct marketer 7

Agencies taking greater control of client retargeting amid trend to bring digital in-house 2

Val Morgan Outdoor and Energizer batteries team up for interactive table tennis activation

Qantas’ Olivia Wirth warns of ‘changing agency roster’ as airline increases focus on social 7