Dumb ways to die

McCann Melbourne team up with Metro Trains and publish tongue-in-cheek race-day guide 4

Tapping into our inner caveman instincts 5

‘Investment is key to good branded content’ argues Mescall 2

McCann boss: our other work has been overshadowed by Dumb Ways to Die 17

Viral smashes to be dissected at BE Festival 1

Dumb ways to complain 11

Mumbrella360 recap: ‘Too much bullshit’ and best ads of the year

How good is Australia @ digital?

The world’s best TV ads of 2013 8

What’s in an insight? 14

Schweppes gets nods for Cannes Lions Film Craft shortlist

McCann APAC boss on what Cannes success means, John Mescall and why Dumb Ways didn’t win the Cyber category 2

Dumb Ways to Die hits 50m YouTube views 2

Dumb Ways to Die takes five Gold Cyber Lions

Dumb Ways To Die takes its third grand prix of Cannes with radio win 8

Two Gold Lions for McCann’s Dumb Ways To Die in Promo and Activation 3

Small World Machines and Dumb Ways To Die lead Australia in Outdoor Lions shortlist 2

Dumb Ways to Die takes Direct Lions Grand Prix 2