FMCG

Aldi builds on its enthusiastic Americans campaign for Christmas 7

Guzman y Gomez CMO Anna Jones departs

Real Wholesome Blend seeks real authentic feedback in launch campaign

New Think TV research claims some digital channels lead to short term losses for FMCG brands 3

Masterchef did more for health education than science papers, claims food scientist

John West’s bear does K-pop dance to celebrate Asian street range 4

Nine partners with Data Republic to provide grocery and loyalty data to advertisers 4

Glaceau targets health conscious women with ‘Superfruity vavavoom’ drink

Popai Marketing at Retail Awards 2016 winners revealed

Australian FMCGs don’t suck at marketing on social – just measuring it 7

Marketers bear down to face challenging year ahead as economy and federal election bite

Gai Le Roy announced as new COO and partner at Gateway Research 1

Mass marketers need mass machines: Russel Howcroft calls on advertisers to support free TV 14

Kellogg’s warms to data but insists scale and reach remain central pillars to business growth 1

Edgell gets edgy as 100-year-old brand looks to modernise with Plus One social experiment 4

Unilever launches review of global digital roster

Active International hires general manager

Tyrrell’s labels look for Lost Block 8