influencer marketing

Bauer Media’s Beauty Directory launches influencer network

Hypetap launches agency creative offering as it looks to work with wider-range of brands

Brands need to set goals for influencer campaigns, says Red Bull marketer 1

Influencer bubble going to ‘burst’ suggests Nick Fordham 9

How brands can get more from their influencer relationships 1

Todd Sampson to financially back influencer marketing start-up Visual Amplifiers 10

Jules Lund hopes to create micro-endorsement marketing model with influencer app Tribe 9

‘Eat Well Go’: Subway repositions and launches Australia’s ‘biggest ever’ influencer campaign

Study claims ‘cash for comment’ row has eased as marketers incentivise social influencers 3

How much influence do bloggers have over their readers? 6