Initiative

Initiative appointed to Swinburne Online

Bohemia picks up Lion alcohol brands following three-way pitch 8

Lion shortlist down to three on media account

Annick Perrin joins Starcom as Sydney MD 7

Initiative takes Industry Super Australia from Mitchells

Lee Leggett appointed national CEO of Initiative, Livingston moved to COO 11

Initiative wins The Economist, Victorian Electoral Commission and The Jodi Lee Foundation

ZenithOptimedia will not contest Lion media review as rivals line up for pitch 1

Helloworld moves $14m media account 1

Initiative wins $10m TAL media account

Industry Super Australia to pitch $40m media account, Mitchells to compete with Carat 5

Priceline $13m media pitch shortlist narrows 4

New investment director for Initiative 1

Media buyers welcome KiisFM rebranding but want clarity over target audience

Initiative takes out MFA Awards grand prix but MEC and Match Media score most wins 2

Lonely Planet strategy director joins Initiative in Melbourne

APN Outdoor marketing director will move to M2M Sydney

Initiative wins RAC WA account 1