Initiative

So Good: Initiative lands Sanitarium media account

Initiative poaches IAG’s Tom Dodd but then assists in finding his replacement

Jemena hands creative account to IPG’s MBCS; stays with Initiative for media

Initiative COO Geoff Clarke takes on expanded Mediabrands role

Buyers ‘cautious, but optimistic’ as consumer confidence sees New Year boost

CHEP launches first major campaign for Officeworks

How an idle asset led to NRMA’s Test naming rights deal with Cricket Australia

Celebrating 10 years of NITV, but what challenges lie ahead for an under-resourced First Nations media sector?

Deloitte Digital to take on EnergyAustralia creative account, citing ‘clean energy transformation’

Initiative promotes Chris Colter to chief strategy & product officer 3

Did Nine really win the year? And how Ten could turn it around

Is dentsu’s leadership team finally complete? 4

Initiative, Mediabrands Content Studio and Thinkerbell debut new Cricket Australia and NRMA partnership

‘Until then we’ll be here’, a distinctive build on NRMA Insurance’s iconic ‘Help’ positioning 1

Zara Curtis appointed acting-chief marketing officer at IAG

‘Compare the Pair’ launches to new generation of Australians via The Shannon Company

Aussie Home Loans leverages Orbit in refinancing campaign via JCDecaux

Suncorp secures Grand Prix at the 2022 MFA Awards; Initiative, MediaCom among winners