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Morning Update: Giraffe doesn’t care about your GoPro; W+K Amsterdam debut World Cup 2014 Powerade campaign; Instagram closes Peaches Geldof’s account

Sir John Hegarty: ‘Marketing is letting us down’ 7

The Delicatessen creates unique menu experience with #menustories 1

Facebook global marketing boss: Look back campaign ‘nearly broke the internet’ 6

Mumbrella360 video recap: #nofilter: The real facts about Instagram use in Australia 2

Mumbrella360 video recap: The Hansel and Gretel effect – the dangers of digital breadcrumbs

Morning Update: Chuck Norris tops Van Damme’s Epic Split; Cheeky ad for used Nissan

Morning Update: New York Magazine cuts back; Ron Burgundy hosts local Bismarck news 1

Morning Update: Nov 1 – Haunted Honda Civic; Top 20 Halloween Vine and Instagram videos; Brooks-Coulson affair revealed to jury

Morning Update: Oct 28 – Steven Gerrard stars in Xbox One ad; AdWeek puzzled by Cougarlife.com ban; University bans The Sun

We’ve invented scrolling social media feeds for Rimmel, says agency 21

Tourism Instameets claim success 1

Australia has a ‘woeful’ lack of hashtag brand activity on Instagram 3

The value of Instagram for brands to be revealed at Mumbrella 360 3

Stats revealed for Hamilton Island Instameet social media PR project: 800,000 ‘likes’ 11

Hamilton Island reaches out to Instagrammers 6

Tourism Australia launches Pinterest profile 4