Kellogg’s

The top seven…most patronising pieces of communication 18

Special K launches designer handbag with snack bar pocket 13

Kellogg’s Crunchy Nut discards TV for path-to-purchase 12

Kellogg’s in hunt for new marketing director

Hayley Lewis is the face of Special K website 2

Kellogg’s scores ‘hat trick of shame’ in kids marketing report 19

Kellogg’s launches PR strike before Fame & Shame Awards 25

Cancer Council takes aim at cartoon characters that front sugary foods, Kellogg’s fights back 24

Mumbrellacast: Rugby World Cup sponsorship; Youngcare stunt; Branding TV networks; Kellogg’s joint briefing move; Gaddafi and life insurance

Kellogg’s moves to joint agency briefing 19

Kellogg’s All-Bran uses tear-off packaging to unveil new logo 7

Kellogg’s assigns consolidated PR duties to Liquid Ideas 7

Mumbrellacast: PRs and journos; News’ paywall; Media manifesto; Gen Z; The Age and SMH tabloid size?; New ad campaigns; Kelloggs’ Twitter PR search

Keep Left wins Kellogg’s Twitter pitch contest 13

Mumbrellacast: Hans Hulsbosch; Adshel’s poster nightmare; tobacco branding; The Twitter PR pitch 1

Kellogg’s ads targeted by campaign group Parents Jury 22

20 copycat ads 40

Mumbrella Readers Choice Awards – turkey of the year shortlist 3