Keep Left wins Kellogg’s Twitter pitch contest
Keep Left PR has landed a place on Kellogg’s PR pitch shortlist via a Twitter competition, announced earlier this month.
Responding to a brief to stake its claim for the business in no more than 140 characters, the agency submitted a video in which 140 consumers are photographed holding a packet of Kellogg’s cereal – to the tune of ‘Wake me up before you go-go’ by Wham.
The video ends with the line: “Committed to putting your products into the hands of your customers”.
http://youtu.be/DjmiUGDvfjk
I love it!
Never underestimate the power of a big (or frequent) pack shot.
Well done Keep Left… congrats. LOL re: naked guy with the box of Sustain — cheeky touch!
There’s a woman at about 0:48 who appears again at 1:10.
That’s cheating 😉
Nice work! Great lateral thinking. And not a planker amongst them!
Them fellas was thinking out of the box – a Kellogg’s box.
Nice work! Good to see a PR firm getting creative
Really nice job Keep Left. I love it. Congrats.
Interesting though that Liquid Ideas was all over the twitter competition and already part of the pitch list? Did the other already shortlisted agencies take part in the twitter call out too?
Very clever, well done Keep Left!
I assume they’re not breaching copyright and have paid to license the Wham song for the soundtrack…
Porridge anyone?
I always wondered what Andrew rigdeley did next. Congrats Keep left, great idea!
How much did they pay to license Wham’s music for this advertisement?
They clearly can’t use the usual “You can’t prove that this is an official ad in this video – we’ll pretend it is fan content so we don’t have to license anything or follow rules”
Did ‘Keep Left PR’ license the music – or did they steal it?