Marketing

A weak submission could be why Break Up didn’t make Creative Effectiveness shortlist, says the agency’s ECD 5

MassMedia Studios ads two to senior management team 5

Aussie PR agencies make PR Lions shortlist on fourth time of asking 5

Share a Coke, BYO Cup Day, Mobile Medic and Pfizer: the tarmy campaign named twice on Promo & Activation Lions shortlist 4

Woolworths relaunches brand with new Droga5 work but retains emphasis on fresh food people 66

Lions landfill 2

Mumbrellacast: ZO’s Ian Perrin | Mike Morrison’s exit | The Fairfax saga | Marketing Aussie films | Bingle 1

Australians oppose TV junk food ads 5

Mark Mackay set to depart The Campaign Palace 3

Diageo announces below-the-line and PR agency shake-up 9

Mambo appoints digital agency Reborn

The Sphere Agency uses rock band metaphor in campaign to push its integrated credentials 13

Digital Chameleon launches Accelerate: Brand Publishing

GE Capital launches first Australian brand campaign

Bonds signs Todd Lasance for summer ad blitz

Matt loves Broome and Perth too

Government launches app to help smokers quit

Tourism Australia unveils new $250m There’s Nothing Like Australia campaign 72