Marketing

Honda Civic Hatch: makes every drive a breeze

Cadbury’s – the marketers to watch? 4

Predicting box office success or failure: How Roadshow failed the Cabin In The Woods test 22

All aboard the beach train 1

Virgin Atlantic hires Simon Lloyd as new marketing boss

Energy drink launches campaign offering body-builder removalist service and more 3

Roadshow appoints made4media in Queensland and NT

Dan Wieden: ‘never say to never’ on Wieden + Kennedy Australia re-launch 1

Andy Lark on how agencies lose clients, the CommBank rebrand and why you shouldn’t work for arseholes 17

The idea that Australian advertising is getting worse is rubbish, says global Euro boss David Jones 3

Australia suffers from TV obsession, divesting clients and a talent drain, says Ogilvy boss 1

Google flies Bondi Hipsters to London 16

Alpha Salmon launches small business arm

ACP launches The Block Magazine

Sony enlists Midnight Juggernauts to promote new headphones

Australia wins eight Outdoor Lions, agencies from São Paulo – where outdoor ads are banned – win 34 4

Two Aussie entries make Design Lions shortlist

It’s not an insight; it’s a dick joke 71