Marketing

Marketing managers need to start holding their PR agency accountable 8

Diversity is a missing strategic gap in marketing, not just a rights issue

Mumbrella Awards shortlist – and why we’ll miss the missing agencies 6

Automotive is still suffering from a huge expectation gap 2

Brands need to learn to accept the negative with the positive 4

The death of the salesperson is the missing piece of the ROI puzzle 1

Brands, stop trying to muscle in on Anzac Day 37

Digital prophet David Shing: ‘The internet used to be a fun place to be. Now it’s full of anxiety’

Tap into local Chinese community to win tourism, marketers urged 2

Publishers call for new probe into collapse of media agency Hammond & Thackeray 34

What ageism looks like from where I sit 19

Diet Coke have pulled off one of the best satirical marketing campaigns ever… I hope… 6

Calculating ROI is growing increasingly ‘complex and painful’ for marketers

Nine leads the pack in better quarter for the ASX’s media and marketing companies

Ardent Leisure appoints Philip Hancox as Dreamworld’s general marketing manager

‘Getting a run on Media Watch is a badge of honour’, says Sportsbet comms boss 1

Don’t destroy the reputation of your agency with shonky research, brands told 2

Airbnb shifts from mass to targeted marketing as brands urged to confront ‘uncomfortable truths’