Marketing

Mumbrella360 video: NIDA presents – Pitching to win

Billboard owners block race horse rescue charity’s efforts to place ads 3

Oxford professor challenges Ritson’s ‘tsunami of bullshit’ claim but concedes social marketing has ‘vanity metrics’ 4

Morning Update: Bud Light axes Schumer/Rogen ads; Fox Sports begins native ads; what I hate about your whisky; Havas hires CEO for China

What marketers can learn from the sneaker industry 1

JCDecaux appoints Max Eburne to newly-created role of chief commercial officer

Qantas redesign more than a superficial makeover, insists airline and design agency 7

Retail packaging: what works, and where some brands went wrong 5

Marketers should not pay for unviewed ads from 2018, says AANA 9

Probe into fraud allegations at collapsed ad firm to continue, documents set to be handed to detectives 1

Pizza chain Crust enlists Peking Duk to create playable posters

Virgin Mobile launches activation to encourage Australians to practice ‘mindfulness’ 1

Why Google’s changes could take $15b more from marketers 3

Census campaign ‘made me cringe’ says former government statistics chief 2

How Pokémon Go revealed games to be the future for marketers

Wizz Fizz reminds people to stock up on lollies to ‘avoid a trick’ at Halloween

Darren Woolley hands over reins of Trinity P3 in Australia to concentrate on US and UK 1

MLA’s diversity ad cleared of racism towards white people by ad watchdog 9