Marketing

Myer Christmas campaign employs Aardman to save the Southern Cross 1

Bauer Xcel completes To Love digital network as another senior executive departs

Are you sitting on a data goldmine?

The market correction is coming and it’s good news for marketers 7

Qantas puts more marketing dollars behind virtual reality with dedicated app 1

SmoothFM defied playlist research to create ‘unique and distinctive sound’, station bosses reveal 1

The Monkeys pick up Grand Prix for UBank branded TV show at BeFest Awards

Pepsi kicks off Summer with major ‘disruptive’ Max campaign

‘Hold onto your nerve’ ITV marketing boss urges, after brand revamps for the digital age

Trump election may have silver lining for media, marketers and even the Prime Minister 4

President-elect Donald Trump dominates headlines and cartoonists’ attention

Nespresso taps MullenLowe group for global campaign

The Woolshed Company takes V Energy drink viral with volcano selfie hoax 1

Morning Update: best Xmas ads so far; Clinton and Trump’s two final TVCs; how brands can close the marketing skills gap

Nannas lead Westfield’s Christmas while DJ’s asks how Aussies ‘do’ the festive season

Pitch Watch: Toyota pitches PR; Mitsubishi names digital partner; Taylors Wines appoints online

ACCC fines Dulux for misleading consumers about room-cooling paint 1

Marketing’s unfortunate habit of confusing ‘test with ‘gamble’ 1