Marketing

Morning Update: Facebook rolls out live streaming; Spotify strategy chief exits; Brands celebrate #NationalUnderwearDay 2

Marketing is the penalty of having a poor product says Amaysim founder and CMO 12

Tourism NZ CEO Kevin Bowler on moving on from Middle Earth, using data and why Australia is now their only traditional advertising market 3

Emotions triggered by social media sharing ‘is marketing utopia’ new research claims 5

Start-up consultancy Mash Up swallowed by Deloitte amid plan to ‘fuse’ customer journey 3

Marketing science expert tells brands to forget focus groups as ‘no good will come of it’ 1

Diet Coke looks to ‘reignite passion’ for brand in campaign targeted at ‘loyalists’ 4

Woolworths: Where did it go wrong? 48

ADMA and analytics body IAPA complete merger

Facebook creates new roles in bid to exploit growth in video marketing as ad revenues soar

Bonds avoids ‘self-obsessed’ trip down memory lane in move to remain relevant to cosumers 11

Morning update: Kim Kardashian West’s crazy energy drink ad; Chiel wins global Etihad account 3

ANZ continues Your World Your Way marketing push with move to address pay inequality 4

Morning update: Marmite spreads the love, Twitter sales rise but user growth too slow 2

New Tooheys TV ad takes trip through the generations in first creative work by Host 6

OMD strategy head Gavin Gibson joins 303Lowe as Steve Sinha departs after just 10 months 2

Former News Corp marketer Corin Dimopoulos takes senior brand and comms role at Optus 3

Marketing ‘characters’ must not overshadow brand message warns Budget Direct marketer 7