Marketing

Publicis Groupe predicts organic growth as Sapient acquisition swells first half revenues

Tourism Australia strikes marketing deal with Expedia in move to improve conversions

Former Vodafone marketing head Kim Clarke takes chief customer role at Energy Australia 4

Guardian-led Pangaea Alliance strikes programmatic deal with VivaKi

AANA announces Millward Brown Vermeer CMO as speaker at RESET conference

Village Cinemas tackles piracy with new experience in campaign from Hive Creative

Why the current global ‘Mediapalooza’ could be a huge waste of time for everyone 7

Mastermind behind NRL $1.2b TV deal joins Repucom amid plans to focus on media rights

Audi kicks off huge sponsorship campaign for International Champions Cup partnership

Libra aims to address fears of young women in shift away from categories ‘junvenile’ marketing 2

Traditional marketing models are in danger of killing blogger influence 26

Coles takes fresh food battle to Woolworths as supermarket marketing war goes on 13

Bacardi Lion names new marketing director as Kristie Asciak departs after less than 12 months 2

Travel data specialist Adara opens Sydney office to accelerate growth in Pacific region

Poking fun at ourselves will give us edge over rivals, says new marketing head at ING Direct 10

Optus’ location services fail 15

Got a respiratory illness? Take Quickflix 4

Telstra, Vodafone eye closer Netflix partnership as three-month Optus deal comes to an end 3