McDonald’s

Morning Update: Oct 17 – Ray Ban’s optical-illusions; Five marketing fails; Banksy targets McDonald’s; Google tools for journos

McDonald’s launches Big Mac Chant Challenge 12

Introducing the boy who dreams of working at McDonald’s 18

A bit of a copycat? Shhh 4

Former McDonald’s Australia marketing chief: there’s nothing wrong with stealing good ideas 4

Fundawear and Track my Macca’s up for Mobile Lions

Australia nabs 18 spots in Cannes Lions Promo and Activation shortlist

Australia has a ‘woeful’ lack of hashtag brand activity on Instagram 3

Teen’s trolley quest in new McDonald’s Loose Change Menu ad 1

McDonald’s open door policy invites public on behind the scenes tour 14

McDonald’s brings in the Chickens 25

McDonald’s gets honest with YouTube reviews 8

New York cabbie and Aussie bloke hail Maccas’ Tastes of America range 11

How McDonald’s advertising descended from James Dean to Cat Douglas in two decades 13

DDB New Zealand creates over-sized Monopoly game for Maccas

McDonald’s turns operatic in new ad for Loose Change menu 2

Kekovich spruiks lamb for Coles, McDonald’s and MLA in ‘Austraioli’ Day blitz 14

McDonald’s launches ingredient tracking app 5