Melissa Fein

Initiative’s Melissa Fein and Sam Geer on combating COVID’s talent drain

David Burger replaces Luke O’Sullivan as managing director at Initiative Perth

Initiative moves Jo McAlister to Sydney general manager role

Afterpay appoints Initiative to national media account

Industry pro bono campaign for HeartKids raises $300k

Media agencies challenged to go Beyond 3% by SBS and NITV

Mark Coad on why he doesn’t regret moving to Mediabrands, even with the hindsight of COVID-19

Melissa Fein joins Swimming Australia board

Initiative wants ‘Australia’s best binge-watchers’ to apply for its ‘Iso-internship’ 4

Initiative promotes Sam Geer to national MD, Chris Colter becomes chief strategy officer 9

Initiative wins pitch for Pernod Ricard media account 2

Simon Reid and Nick Durrant get new roles within IPG Mediabrands’ Initiative and Magna

Aussie moves $12m media account from Ikon and Switched On to Initiative

Goodman Fielder and Initiative respond to Slingshot’s claim that account win was driven by price 3

Melissa Fein’s best of 2019: Joy after tragedy, ocean swimming, and a focus on people

Henry Tajer calls ‘bullshit’ on Toby Barbour’s take on the pitch problem, says DAN isn’t ‘the most desperate’ network 19

Deliveroo appoints Initiative to media and communications account

Initiative recognised for ‘gold standard’ LGBTI inclusion program