Naked

Diet Coke launches Aussie campaign fronted by US tween star Chace Crawford 1

BlackBerry’s ‘Wake Up’ campaign strategy labelled ‘pre-digital age’ 23

Mumbrellacast: Naked’s new positioning | Photon’s heady days | Steal Banksy | Wake Up ethics | Rafters in decline? | The convergence review | Sapphires to Cannes

Naked wins AFL project

Naked wins PR pitch for WorkSafe Victoria

Mumbrellacast: James Hier | The Australian’s subs stats | Fast food scoopons | Bondi Hipsters ‘flips media on its head’ | ‘Super-indie’ demands elbow room at the TV table

AIMIA shortlist revealed

Hotel chain invites guests to Steal Banksy 41

Zoe Scaman joins UM from Naked 5

Steve Jobs: excellent maker of consumer electronics – but not a God 107

Ian Perrin emerges as boss of Zenith Optimedia 4

Naked’s Steve Gatfield: ‘No plans to buy out of Photon’ 1

Ian Perrin out as Naked reverts to management triumvirate formula 5

Coca-Cola puts people’s names on bottles in ‘Share a coke’ campaign 310

Kiwi Antony Young to chair Spikes media jury

Renault hands Naked experiential marketing assignment

Mumbo Report: UM’s Mat Baxter on being back in big agencies; being CEO at 32; and what being a cop taught him 7

Question time: Which Australian companies are the most creative?