public relations

Three ways journalists annoy PR professionals 11

PR professionals say that coming clean is the only way VW might be able to save itself 9

Barnardos’ Irene Saunders: How can an agency be an expert if they’re just briefed by a client?

JB Hi-Fi’s identity mix-up: did it damage the brand or was it handled with ‘grace and style’? 12

Is the PR industry in need of a re-brand? 2

How to win the public relations talent battle 1

Liquid Ideas grows client roster with wine company, olive oil brand and coffee specialist

‘Like a parent scolding a child’: How has 7-Eleven handled a PR nightmare? 10

(Almost) everyone’s a winner: PRIA shortlists 92% of entries as finalists for Golden Targets 11

KFC marketer: Maccas should have been less corporate with Burger King McWhopper plan 6

100 days in PR: Carl Ratcliff reflects on the differences between PR and ad agencies 21

The hotel press release translator 6

Q&A: Edelman’s Michelle Hutton on how the UK PR market compares to the local market 2

Allira Carroll launches Tonic PR with aim to recruit journalists in response to content push 1

Punting on the dole with Sportsbet 3

PR Report founder Glen Frost looks to launch new industry body catering to lobbyists 2

Eleven PR’s Rob Lowe and Magnum’s Matt Holmes launch ‘a more human’ PR agency 13

Look into the PR crystal ball… 6