Sharyn Smith

Sharyn Smith to replace Detch Singh as AiMCO chair

TikTok marks a new age of influencing for marketers targeting Gen Z

Ex-Dentsu boss Henry Tajer takes stake in The Influence Group and joins as CEO

Influence marketing’s problems can be solved with a machine-learning solution 1

L’Oréal appoints Social Soup as its social influence agency of record for Luxe brand group

Advertisers are leaving influencers to fend for themselves, and it’s not good enough 6

Social Soup launches product trial campaign with barcode-scanning technology

Mumbrella’s new training series to cover behavioral economics, TikTok, seniors and influencers

Social Soup launches content arm, Creator, and hires two industry leaders 2

Pay per post: influencer marketing’s answer to the one-night stand 1

‘They did not deliver value for money’: Agencies respond to government’s influencer ban 6

Social Soup nabs Pacific Magazines’ group sales manager Cara Norris

SBS launches influencer campaign for Safe Harbour launch

Social Soup adds three new clients to portfolio 1

Social Soup expands senior leadership team with two new positions

Social Soup offers ‘more intelligence behind influencer marketing programs’ with AI offering

Social Soup partners with Quantium to provide in-store sales measurement of influencer campaigns

Soup launches in the UK and rebrands as Social Soup 1