strategy

Cummins & Partners picks up ex-Naked Melbourne boss Tom Ward as MD 10

PHD London innovation director Joel Pearson returns to Sydney as head of digital innovation 3

McCann appoints strategy directors for Sydney and Melbourne

Tony Lee joins ntegrity as strategy director

Vinnies hires M&C Saatchi as creative agency 1

Nigel Marsh to leave The Leading Edge for partnership with Simon Corah 4

Sustainable competitive advantage: the fallacy 1

Content marketing predictions: Why I’ve ditched my crystal ball 1

Sophie Price rejoins UM after seven years working in creative agencies 7

Iris Worldwide regional strategy head Dan Pankraz takes Nike role with AKQA 2

Res Publica shuffles management with PRC chair Melissa Cullen as managing director

Yahoo!7 flags native ads, digital mags and news digest as growth areas for 2015 1

A return to full service? What is M&C Saatchi’s plan in supercharging its strategy unit? 17

The ABC’s ‘me too’ strategy puts it on track for redundancy 13

GroupM digital boss: Amazon will crush Australia’s e-commerce like an anaconda 11

Stump the Strategist marathon will attempt to answer 100 marketing questions in 24 hours 7

Taubmans Paint appoint Naked Communications following pitch

Three uncomfortable truths about brand purpose 11