Yahoo!7 flags native ads, digital mags and news digest as growth areas for 2015

Harrison

The CEO of digital joint venture Yahoo!7 has lifted the lid on his 2015 growth strategy arguing native advertising, digital magazines along with social platform Tumblr and its recently announced News Digest product would be central to its future growth.

In his first in depth interview since starting in the role, Ed Harrison told Mumbrella that while the company’s strong video revenues were still an important and growing part of the business, he was eager to build out its online offering, with a particular focus on native advertising.

“Where a lot of our new interesting revenues are coming from native or so-called ‘in-feed ads’,” Harrison said. “To be clear, there are multiple definitions of native, but we play in that high end bespoke content form of native.”