strategy

The uncanny relationship between the Brexit and decline of many a creative agency 37

Divining consumer preferences from social media 3

How to put mobile apps at the heart of your marketing strategy 1

Australian FMCGs don’t suck at marketing on social – just measuring it 7

How ‘owned audiences’ can offer publishers and agencies a viable future 3

Liar’s data: Is your data telling the truth? 4

I’m a millennial and I don’t understand marketing’s millennial obsession 12

OMD hires chief strategy officer Lee Ramsay

Mumbrella360 video: Life begins at the end of your comfort zone

One Green Bean poaches strategist Sarah May from Ogilvy and promotes new creative lead

Mumbrella360 video: Rediscovering purpose – why brands need an authentic identity 2

Mumbrella360 video: Strategy in chaos – what success looks like in volatile environments

Independent Bohemia hires Initiative’s Sean Richardson as strategy director 5

Coca-Cola to become overarching brand for Coke drinks as it moves to new global strategy 18

WA creative stalwart Paul Yole stepping back from The Brand Agency ahead of retirement 2

Morning Update: Facebook rolls out live streaming; Spotify strategy chief exits; Brands celebrate #NationalUnderwearDay 2

IPG Mediabrands hires Starcom Mediavest’s Di Richardson for US chief strategy role 1

‘The truth is our client’ Saatchi & Saatchi strategy boss tells planners at Google event 9