The Works

Sod agency life, I should have been a hacker 2

Staff churn, big rosters and finding audiences: the challenges ahead for media agencies

Optus’ new roster: Why these agencies? Where are the brands headed? What does it mean for a new CMO? The impact for Telstra 25

Unskilled managers contributing to the lack of diversity in the ad industry argues Paul Fishlock 7

Saatchi & Saatchi wins two of just four Gold Effies as The Works take out top prize 3

Women more deceitful on social media reveals fifth round of The Works’ Datafication study 1

The Works uses YouTube clips of kids and parents in first campaign for Children’s Panadol

Field of media and creatives agencies line up for a place on the $49m Optus pitch 3

The Works boosts digital with three new hires

The Works wins digital for Panadol

Paul Swann: Shift from retainers to project work sees everyone ‘pedal fast to keep up’ 1

#MumboReview: Paul Swann and Richard Bradley on Ford, Optus, Telstra and Anzac Day ads

The most interesting speakers at SXSW

SXSW day 4 wrap up hangout

SXSW day 1 hangout

Aussie Apples unveils first campaign from newly appointed creative agency The Works 3

The Works hires more creatives

Curiosity killed the cat, not the creative 18