Three Drunk Monkeys

Nova hoaxes rival stations 20

Hyro brings in former OgilvyOne creative director Bloomfield 5

If agencies were bands… 33

BBC Knowledge launches new positioning line 2

Social media strategist Julian Cole quits The Population for TCO 22

30 Seconds TV audience falls away 13

The Mumbo Report: Gen Y’s harsh rap; Mia’s 8.30am ratings ordeal; Good DM; Jeff Goodby 8

Today’s Mumbo Report: Inside Google’s Creative Sandbox and the media and marketing sections digested 24

38,000 tune in for 30 Seconds 15

‘You can’t polish a turd. But you can roll it in glitter.’ 24

30 Seconds delivers 9

Kastner reveals Moon ad for Fischer space pen 4

Is it just me or is this a great month for Aussie advertising? 7

Moon Week: Humans are ace. Really ace 13

Why BMF, OMD, Three Drunk Monkeys and One Green Bean are the ‘Apart from…’ agencies 21

Happy Oedipus! 4

Does it matter if an ad’s not original? 8

Happy EOFYS – from Foxtel 17