Twitter

How authentic is your brand authenticity?

ABC puts a big X through its Twitter accounts

The Weekend Mumbo: A tweet by any other name… 2

Will Elon’s ‘everything app’ X even have space for advertisers anymore?

Threads rushes out new product features as engagement slumps

TikTok taking on Twitter (and Threads) with new text feature

It’s on brand for Musk, not Twitter: branding expert on the platform’s leap to X 6

Twitter to rebrand to X after Musk’s tweet bender

Twitter traffic dives as users rapidly migrate to Threads 1

Big weekend for Threads: 98 million new users and a cease-and-desist 2

The Weekend Mumbo: Threads – Silicon Valley ego at its best

Meta’s bold call on advertising on its new social media platform Threads

The town square is burning: Why advertisers and audiences should leave Twitter 6

eSafety issues legal notice to Twitter over online hate handling 1

Meta’s reported Twitter competitor set to steal Musk’s users: Similarweb

Elon Musk now reckons advertising is ‘awesome’. So why has he flipped?

Azure Antoinette on how industry can overcome its ‘inherent fear around diversity, equity and inclusion’

Twitter users more likely to quit than buy Twitter Blue