Twitter

The Evening Mumbo – Tuesday 18 April: Kate Bailey’s expanded remit and other new appointments, Similarweb debunks Musk’s claims, and The Reject Shop partners with Thinkerbell

Twitter ad traffic and usage decline amid Elon Musk’s ‘all-time high’ claims: Similarweb 1

Twitter ‘state-affiliated’ label raises questions for public broadcasters 1

Elon Musk’s latest attempt at being funny

The Trade Desk nabs former Twitter sales boss for director of accounts role

Local Twitter boss insists it isn’t shutting in Australia

A good bloke? The bar is hanging too f-king low 4

Twitter, Meta, Apple in the spotlight over ad practices, plus more: What you missed globally over the holiday

Are best practice pitch guidelines being used? Few and far between, says Publicis boss Rebelo

Marketing’s biggest wins and losses of 2022 according to brand experts

The future of Twitter: Will Musk’s chaotic start-up mentality pay off? 1

What Elon Musk and Twitter tell us about employee communications 1

A Good Different approach: How Aldi became a Special Buy through creative advertising

Musk’s cull sees local cuts, while media agency say they are pulling back from ‘unsafe environment’

Musk posts letter to Twitter advertisers as takeover deadline looms

Musk plans to cut 75% of Twitter’s workforce globally: report

Twitter’s ad portal traffic dips while TikTok’s soars; Twitter Blue interest staggers: Similarweb

Paramount ANZ inks new e-commerce deal with Twitter and partners with adtech firm, Innovid