Twitter

Mumbrellacast: PRs and journos; News’ paywall; Media manifesto; Gen Z; The Age and SMH tabloid size?; New ad campaigns; Kelloggs’ Twitter PR search

Keep Left wins Kellogg’s Twitter pitch contest 13

David Jones takes first steps in social media 10

Zuji becomes first Australian brand to use promoted tweets 2

Mumbrella seeks volunteers to tweet #m360 (update: now full)

Australian social media users put Facebook first and LinkedIn and Twitter far, far behind 20

#TVTwitter @encorelive – social media’s influence on content production

Q&A producer and First Dog On The Moon join panel for debate on Twitter’s impact on TV 5

April 1 roundup: tweeting pens; six month ads; pitch doctors for pitch doctors; Seven’s new drama; Nessie in the harbour 27

Mumbrellacast: Ten’s new boss; Hello Robin; Sheen’s meltdown; the CommBank comedy 6

Fleishman-Hillard axes VP of digital media Scott Rhodie 14

Kneejerk negativity is ruining this creative industry’s big thinking 26

GetUp! tweets 1

Burson-Marsteller unveils its Global Social Media Check-up

Ben Elton: If ratings matter, Hitler was right – and Twitter would pan Shakespeare 39

How @nab created a Twitter sensation and punked Westpac 35

Mumbo Report: Turnbull talks WikiLeaks, Twitter, Conroy’s NBN & what’s his big idea? 1

UK bloggers ordered to disclose commercial arrangements 3