VMLY&R

VMLY&R's Ideaworks reveals first campaign for Petbarn's Leaps & Bounds Abigail Dawson

Ideaworks, which is part of WPP's VMLY&R, has launched its first campaign for Petbarn's Leaps & Bounds. The 30 second 'Petkind' features a dog competing in the 'Slobber Finals' and aims to use humour and personality to sell the brand's natural pet food. The ads will be...

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