Advertising expenditure by over-the-counter (OTC) healthcare brands in 13 key markets is predicted to expand by 7.6% in 2022 and 5.0% in 2023, according to Zenith’s new Business Intelligence – OTC Healthcare report, published today. This growth, the report said, will be driven b...
OTC ad spend in Australia will be 64% higher than it was in 2019, Zenith reports