Taste.com.au launches new video network

September 27, 2018 10:21

News Corp recipe site taste.com.au has announced the launch of Taste.TV, an expanded video network along with a series of new commercial initiatives.

The Taste website was relaunched last year with native video capabilities. The new channel will see a mix of live shows, scheduled programs and bespoke video alongside the site’s library of over 500 how-to and recipe videos.

News’ Fiona Nilsson: “Australian shoppers love food videos”

News Corp Australia’s director of lifestyle Fiona Nilsson said: “Taste.com.au has seen an increase of 200% in video plays and streams over the last year, Australian shoppers love food videos. We’re continuing to innovate and amplify our content in this area with Taste.TV which builds on our existing video offering, both on and off platform.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics