Taubmans Paint aims to make painting less daunting with ad from Naked Communications
Taubmans Paint is aiming to reinvigorate the paint category with its new brand strategy ‘Let’s Go Paint’ which aims to alleviate customer’s feelings of nervousness and being overwhelmed when it comes to the painting process.
The paint brand is seeking to inspire people to ‘get started’ by making painting light-hearted, with the first campaign from recently appointed Naked Communications drawing on this aim.
https://www.youtube.com/watch?v=038CmMzU_TI
Nadine Miller-Vachon, marketing director of Architectural Coatings ANZ told Mumbrella the brand had undergone extensive research as part of its rebranding almost 12 months ago.
Wishy washy strategy. Dire execution.
pretty sure my dad would’ve beaten me if I had splashed (wasted) paint like that.
hahaha…..sigh. That’s a joke right?
oh dear.
Stinker. Love the dancing kids though really really cool.
That pink paint is heaven
Haters be damned. It’s a great direction for a family-oriented brand that is not playing it safe. Makes me want to ‘go paint’
Go the non-newtonian fluid!