Tears, shame, smoking and PR

While the torrent of publicity around Chrissie Swan’s smoking admission didn’t help Can Of Worms’ ratings last night, Mike Daube has  questions about the involvement of her management in the controversy.

The past week has seen a torrent of news coverage about Chrissie Swan, who “confessed” to smoking while pregnant with her third child. The confession was followed by myriad commentators and op-eds criticising her inevitable critics.

Chrissie Swan is a media celebrity and radio presenter who came to prominence as a runner-up in Big Brother. She has previously attracted media attention around obesity, including a stint promoting Jenny Craig.

She reportedly attracted “vicious online comments” after she posed for media photographs with her apparently overweight children. At the time, she tweeted about criticisms that “the easiest thing to do is not read them at all. I never do”.

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