Tech firm claims ad blocker-busting widget for publishers can hide consumers’ fast forward controls
An ad tech firm has launched new technology for publishers that it claims can beat ad blockers and hide fast-forward functions to make it more difficult for consumers to avoid watching online video ads.
The ad insertion widget, called Once and made by Brightcove, also enables short or long-form ads to be placed halfway through the playing of a video – like a traditional TV ad break.
A press release from Brightcove said that the technology “eliminates ad-blockers and hides fast-forward capabilities, minimising the chance of impatient users missing advertisements and increasing revenue opportunities for customers.”
The company has also launched a new tool for managing video, called Brightcove Perform, that it claims is the fastest video player in the industry.
Roll on the Adblock-Blocker-Blocker.
That’s a brilliant way for brands to interact with users and increase those positive thoughts.
Anyone remember that film the Big Hit?
“What if they have a trace?”
“Its ok I’ve go a trace buster”
“What if they have a trace buster buster”
“Well, i’ve also got a trace buster buster buster”
Methinks people will still be avoiding the ads. Adblocker became popular because of the obnoxiousness of online ads. This is latest technology sounds even more obnoxious…..thus the cycle of escalation continues while a lot of sound fury, and memory is used to……no effect.
Wow, these people need to be stopped. Completely misunderstanding the problem and defining a solution that nobody wants.
If brands sign up to this, all is lost!
If I understand the technology correctly, this gets past adblockers by dynamically stitching the advertising into the video stream at the cloud level. It’s like watching a YouTube video recorded off television; the commercials are practically in the source content, not played via an adserving URL. So you can’t block this without also blocking the source video, and if the server ignores your fast-forward request, you can’t simply skip past it.
Give it about a week and consumer-hackers will have this technology languishing in the virtual bin, where it belongs!
What will their next invention be? A new form of cancer?